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In order to deliver MQA tracks over a network, they are ‘folded’ – think of it as like folding a piece of paper into an origami shape – before they set off (you can read more about this in our explainer). In the desktop app, you’ll find Master Quality Authenticated albums and playlists to peruse on the home screen. You can spot Master Quality Authenticated content by looking for the Master logo next to albums and tracks, or by looking for curated MQA playlists. In order to play music in Master quality, the streaming settings in the app or on desktop must be changed to ‘Master’.

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TIDAL Master supports audio up to 24-bit/96kHz and is only available with a subscription to the HiFi Plus tier. It achieves this by folding and unfolding the data, using less bandwidth and therefore less data to stream high quality files. MQA stands for Master Quality Authenticated, and it claims to deliver the original sound recording via TIDAL Masters over streaming. TIDAL Masters is an area of the streaming service’s catalogue that features millions of tracks available in high-quality streaming format MQA. This tier is also where initiatives such as Direct Artist Payout and Fan-Centred Royalties exist to funnel part of your subscription to musicians listened to the most.

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HiFi Plus is priced at £19.99/month after the 30-day free trial elapses, and features everything included in the HiFi tier, but takes the sound quality up to 9216kbps and adds support for Tidal Masters, Dolby Atmos and Sony 360 Reality Audio.

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HiFi is ad free, costs £9.99/month after a 30-day free trial, offers access to the full library of content and playlists and audio is supported up to CD quality (1411kbps) In the UK there are only two tiers: HiFi and HiFi Plus.

In North America, Tidal offers three pricing tiers, the lowest of which is its free ad-supported tier with limited interruptions that launched in 2021. The music and video content are also supplemented by editorial content, with interviews and features that give fans of musicians more insight into their work and history.

There’s a selection of podcasts available on the service, though not as much as you’d find on Apple Music or Spotify.Īs a music service, it aims to put artists at the forefront of the experience by making royalty payments fairer and more equitable its Direct Artist Payout program increases payments to artists each month by directing up to 10% of a member’s subscription to musicians who are listened to the most in a calendar month. It claims to have a library of over 80 million songs, double the amount that was available when we last reviewed it in 2018, and features over 350,000 videos that includes original content and livestreams. TIDAL is a global music streaming service that positions itself as the first music streaming service to offer high-fidelity sound and hi-def video.

It continues to be a music streaming service that puts artists first, with the aim of bringing fans closer to them while streaming music in the highest quality possible. TIDAL is now owned by mobile payments firm Square, run by Twitter co-founder Jack Dorsey who bought a majority share in the company in 2021. TIDAL as we know it began in 2014, and since its inception it has had many owners with Jay-Z acting as the figurehead for the service and even Samsung was rumoured years ago to be interested in an acquisition. There are now plenty to choose from, one of which is TIDAL. If you’re a music fan, you can’t move online without budging into a music streaming service.